Devdas Shikary

Devdas Shikary

Facebook & Instagram Ads (Meta Ads)

Facebook & Instagram Ads (Meta Ads)

Goal: To build brand awareness, create demand for a product or service, and connect with people based on their interests.

How They Work: These platforms use a vast amount of user data—like interests, behaviors, demographics, and location—to show ads to people who might be interested in your business. The ads appear as people are scrolling through their social feeds, not when they are actively searching for something. This makes them great for getting your brand in front of new customers and for visual storytelling.

Key Features:

• Highly Specific Targeting: You can target users based on their hobbies, life events, and online behavior, which allows you to find your ideal audience even if they don't know they need your product yet.

• Visual Formats: Ads can be photos, videos, stories, or carousels, which are designed to be engaging and native to the social media environment.

Google Ads

Goal: To capture existing demand and reach customers who are actively looking for a product or service.

How They Work: Google Ads are a "pay-per-click" (PPC) system that targets users based on their search queries. When someone searches for a specific keyword on Google, your ad can appear at the top of the search results, right when they have a need and are ready to buy.

Key Features:

• Search Ads: Text-based ads that show up on Google search results pages.

• Display Ads: Visual banner ads that appear on millions of websites across the internet.

• Shopping Ads: Product listings with an image, price, and store name that show up when people search for specific products.

• High Intent: Because these ads appear when people are actively searching, the traffic they bring is often higher quality and more likely to convert.

In Simple Terms

• Google Ads are for "hunting" customers. They help you find people who are already looking for what you sell.

• Facebook & Instagram Ads are for "farming" customers. They help you plant the seeds of interest and build a community around your brand, even with people who didn't know they were looking.